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IAB Forum 2017: 29 – 30 November – MiCo North Wing, Milan

 

On Novembre 29 and 30 took place IAB Forum 2017, the first digital advertising event in Italy and the fourth in Europe in terms of attendance.

This edition focused on the theme of those “Born Digital”, providing ideas and practical insights for developing effective interaction with digital natives.

This year’s edition of the Forum presented inspirational contents and live demos on virtual reality, humanoid robotics and artificial intelligence, but also a detailed look at how to approach and communicate with the post-millennials, a generation that lives, thinks and breathes digital and which, for this reason, can offer companies unprecedented creative opportunities.

 

The Conference proceedings are available here.

 

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