2nd International Conference on Online Media Measurement to be held in Barcelona Feb 5-8, 2008 I-COM targets Online Media Measurement leaders [Barcelona, 11 Feb 2007]. The Digital Media industry has undergone staggering growth in the last few years, accompanied by an increasingly complex measurement challenge. While some are still trying to understand comparability between the Web and some forms of traditional print and broadcast media, emerging media and devices have already changed how people use online sites to search, read news or participate in social networking. With the ability to access services from televisions, mobile devices or even game consoles, to timeshift when downloading music and podcasts to listen to later and to install widgets and RSS feeds, the increasing fragmentation of Digital Media is making it more and more complex to measure and monetise online activity. At the International Conference on Online Media Measurement (I-COM), to be held 5-8th February, 2008 in Barcelona, delegates will explore the latest online measurement issues facing the Digital Media Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices across media platforms and different forms of measurement. This unique event has been conceived with the participation of the international bodies representing the most influential participants in the Digital Media industry: . CAA (Chinese Advertising Association) . EACA (European Association of Communication Agencies) . EGTA (Association of Television and Radio Sales Houses) . EIAA (European Interactive Advertising Association) . FEDMA (Federation of European Direct & Interactive Marketing) . IAB Europe (Interactive Advertising Bureau) . IAB US (Interactive Advertising Bureau) . IFABC (International Federation of Audit Bureaux of Circulations) . MMA (Mobile Marketing Association) . OPA Europe (Online Publishers Association Europe) The conference will be held in English. Conference program and venue information are available at www.i-com.org. Press Contact Information: Paolo Peronaci Resp. Segreteria IAB Italia e-mail: paolo.peronaci@iab.it Tel.: 02.54027748 Fax: 02.54027749 I-COM (International Conference on Online Media Measurement) Conference Chairman, Andreas Cohen Email: moreinfo@i-com.org Tel. +41 (22) 819 9430 Fax +41 (22) 819 9431
