IAB Seminar Native Advertising

Agenda

Moderatore: Marco Montemagno, Founder SuperSummit

08:30

Registrazione partecipanti

09:30

Apertura lavori

09:40

Content Marketing

Download
10:00

Content Discovery

Download
10:20

Native Display Formats

Download
10:40

Coffe break

11:10

Contextual

Download
11:30

Sales Strategy

11:50

Legal&Privacy

12:10

In – Feed Advertising

12:30

Brands As Publishers

13:00

Lunch Break

14:00

The Native Advertising Playbook

Download
14:30

Brand and Journalism

14:50

Native Entertainment

Download
15:10

The Art of Storytelling

15:30

Video Strategy

Download
15:50

Monetization Strategies

Download
16:10

Digital Publishing

Download
16:30

Final Roundtable

17:00

Chiusura lavori