IAB Seminar Display Advertising

Agenda

08:30

Registrazione partecipanti

09:00

Apertura lavori

09:05

Fare branding online: mission possible?

Download
09:30

Fare branding online: mission possible?

Download
09:30

Pc, Smartphone e Tablet: Audiweb e la misurazione della Total Digital Audience

Download
09:50

Complete Campaign Delivery Validation & In-flight Optimisation comScore validated Campaign Essentials

Download
10:10

L’analisi post-buy: il contributo di formati, siti e “schermi”

Download
10:30

Nielsen Online Campaign Ratings – Post campaign Reach, Frequency & GRP

Download
10:50

Unlock the true potential of data & branding

Download
11:10

Coffee Break

11:30

Liquid Video: born to be responsive

Download
11:50

Rich Media avanzato: il futuro multidevice finalmente a portata di mano

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12:10

Offerta e Domanda: common ground

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12:40

Powerbrand Online. Success stories - Neverdonebefore. Impatto ed engagement secondo Samsung Italia

13:00

Powerbrand Online. Success stories - Neverdonebefore. Impatto ed engagement secondo Samsung Italia

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13:20

Termine Lavori