Interact 2018: DISRUPT.ADAPT.REINVENT.

Agenda

11.30

Welcome & Introduction

11.35

Keynote - Industry overview

12.00

Keynote – Digital Ad Market growth highlights and Industry trends

12.30

Keynote - The Italian Way

12.55

Panel – Publishers fight back, Publisher 2.0

14.05

Panel – Programmatic video: unlocking the power of automation

14.25

Keynote – Control the cumulative exposure time per user to maximise the memorization of your message

14.45

Live stream Q&A – The EU, digital advertising and data

15.25

Panel – Guide to GDPR: The Transparency & Consent Framework

16.25

Keynote – Measuring what matters

14.05

Presentation – The Rise of the Data Protection Officer

16.10

Training – GDPR for digital publishers, digital agencies and advertisers

Agenda

9.00

Debrief and Opener

9.05

Keynote - The Advertiser View

9.35

Keynote – Direct to Consumer. An evolution in how consumer brands create and extract value

9.55

Keynote – What Builds Brand Love

10.20

Panel – Rewiring the digital supply chain: the transparency you’re looking for?

10.50

Coffee Break

11.15

Presentation – Digital Audio

11.55

Panel – Brand Safety inflection point?

13.20

Keynote - Artificial Intelligence: myth vs. reality in the advertising world

13.55

Keynote – Creativity and interactivity

14.50

Keynote – What Happens When Digital Giants Ditch Online Advertising?

15.25

Keynote – Embracing an ever-changing future for digital advertising

16.00

Wrap Up

11.15

Digital Outdoor

13.20

Panel – Optimising the human: re-engineering roles for the new digital ecosystem

9.05

Training – IAB Europe’s GDPR Transparency & Consent Framework

11.15

Interactive Video Engagement

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