This report covering 19 European countries presents detailed research findings behind these figures. It springs from IAB Europe’s mission to prove the value of the market through research and education.
Mobile advertising wins out on many levels: it enables business to connect with consumers personally and immediately. The odds on their product message getting through to the right person are dramatically reduced. The recipient can respond equally effectively and speedily. What’s more the advertiser can track every step of the process and match it to sales outcomes. This not only makes targeting advertising spend easier, but also much more accurately and cheaply than tracking traditional methods of advertising.
If you are thinking of diverting precious advertising budget to mobile, this definitive report has the information you need.
The IAB Europe Mobile Consumer Insights is available here.
