From: IAB Europe website
The IAB Europe AdEx Report continues to be the definitive guide to the European online advertising industry.
We believe that it is vital for us, as the interactive advertising trade body, to give the industry reliable, trusted data every year that provides a clear picture of the state of the market overall, by country and by format. We take time to collate the data we offer from across the region, using our partners, PricewaterhouseCoopers, to help ensure that the figures we publish are comparable and accurate for the 19 countries that are covered in the report.
Thanks to our rigorous methodology and quality controls, we now have three years of comparative data so readers can see where the industry has come from and how individual markets and formats have developed. There are also comparisons with the US.
We have new information in this edition of the report that we are sure you will find invaluable. Firstly, we are delighted to have added three key markets to the countries already being measured - that is Croatia, Hungary and Romania. Secondly, our research partner Screen Digest has provided us with their view of the market, providing forecasts from their renowned media analysts of the online advertising industry overall as well as insight into emerging formats that will make an impact on our market in the near future including video, mobile and in-game.
Finally, comScore and The Nielsen Company have provided audience measurement data for 2008, WARC has provided a complete view of the advertising market and AD Europe has given us vital country statistics making this edition a vital reference point for all our readers.
The AdEx report has 38 pages of key data, and is free to IAB members, or is available to purchase for €1,500 (Euros). If you would like to obtain this valuable report, please contact Steve Miller membership@iabeurope.eu
