IAB Italia, Assocom, Fcp, Fedoweb, Fieg, Netcomm, Unicom and Upa presented the White Paper on Digital Communication, a publication that wants to be a concrete answer to the widespread demand for certainty and confidence in the digital world. With this book IAB Italy and the other associations involved highlighted a direction to follow in order to improve the ability to face the digital communication.

The White Paper on Digital Communication  deals with measurement of the advertising,  focusing on Ad Verification, Viewability, Ad Fraud, Brand Safety, the foundations for KPIs, attribution models and cross device measurement. It also focuses on another keyword, maybe the most important of all, transparency: transparency on the roles of an industry involving media knowledge, technology and data managements skills, transparency on the financial flows of programmatic buying, transparency on investment data.

 

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