12 and 13 november– MiCo South Wing, Milan

Conceived by the new creative director Massimo Coppola, “I AM EVERYWHERE – Challenges of Mobile Society” is the claim of this XVI edition of IAB Forum that focuses on the digital society in its entirety.

Nowadays, our society faces a transformation that is data and technology driven, those data and technologies that fill our everyday life with a revolutionary force.


During the Institutional Conference, moderated by TV journalist Barbara Serra, Top Guests from the Tech and Digital world as well as Celebrities debated on trends of digital advertising, AI, Blockchain, Mobile Payments and Smart Cities and much more.


Our top guests:

Luciano Floridi, Ph.D., Oxford Internet Institute and Digital Ethics Lab, University of Oxford, and The Alan Turing Institute

Jim Harris, International best-selling author

Daan Roosegaarde, Artist and innovator. Founder of Studio Roosegaarde


An expo area of more than 10.000 m2 welcomed more than 70 booths, Speed Dates with Sponsor companies and a Digital Arena with Side Sessions and speakers from the tech world; the more than 80 Workshops took place in the afternoons in 8 rooms dedicated to explain what’s new in Digital Advertising.


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