- IAB Forum
IAB Forum “I AM EVERYWHERE”
12 and 13 november– MiCo South Wing, Milan
Conceived by the new creative director Massimo Coppola, “I AM EVERYWHERE – Challenges of Mobile Society” is the claim of this XVI edition of IAB Forum that focuses on the digital society in its entirety.
Nowadays, our society faces a transformation that is data and technology driven, those data and technologies that fill our everyday life with a revolutionary force.
During the Institutional Conference, moderated by TV journalist Barbara Serra, Top Guests from the Tech and Digital world as well as Celebrities debated on trends of digital advertising, AI, Blockchain, Mobile Payments and Smart Cities and much more.
Our top guests:
–Luciano Floridi, Ph.D., Oxford Internet Institute and Digital Ethics Lab, University of Oxford, and The Alan Turing Institute
–Jim Harris, International best-selling author
–Daan Roosegaarde, Artist and innovator. Founder of Studio Roosegaarde
An expo area of more than 10.000 m2 welcomed more than 70 booths, Speed Dates with Sponsor companies and a Digital Arena with Side Sessions and speakers from the tech world; the more than 80 Workshops took place in the afternoons in 8 rooms dedicated to explain what’s new in Digital Advertising.
Salvatore Nanni, 43 years of age, is Marketing Director for BMW Italy since 2014. He graduated in Business Administration at Parma University and obtained a Master’s Degree in Organizational Science. Salvatore joined the BMW Group Italy in 2006 and developed a solid managerial experience in the Used Cars and Corporate & Direct Sales divisions as a marketing manager. He subsequently joined the marketing division of BMW Cars, dealing with the implementation of a CRM across the dealer network. Then in 2010 he entered the motorcycle department as the Marketing Manager of BMW Motorrad.
Ryan is a technology leader with expertise leading innovative, cutting-edge organizations. He is the head of Sales Engineering for the Americas for the ACT (Advertising Creative Technology) organization. ACT is Oath’s in-house creative agency that delivers world-class advertising solutions through creative and technical expertise for Oath's advertisers. He has deep knowledge of extended reality, the impact on society and how it adds value and utility for advertisers and consumers.
Ryan O'Keeffe was appointed Director of Communications of the Enel Group in 2014. In this role he oversees Enel's Brand Strategy, Global Advertising, Internal Communications, Media Relations and Digital Communications at Group level. He graduated with a degree in modern languages from the University of Edinburgh. Following postgraduate studies at the University of the Witwatersrand in Johannesburg, Mr O'Keeffe joined UBS Investment Bank in its South African office before moving to London where he worked in the M&A and Leveraged Finance teams. In 2006 he joined Finsbury, the leading global strategic communications consultancy, where he advised the CEOs and boards of directors of a number of the world's largest companies on their strategic communications. In 2009 he moved to Finsbury's office in New York where he spent three years, culminating in leading Finsbury's 2011 merger with US-based Robinson, Lerer & Montgomery. Mr O’Keeffe has broad experience in international media engagement, investor relations, as well as internal communications, crisis management and regulatory investigations. He is a Board member of Enel Cuore Onlus, and is also involved with various educational charities in South Africa and the UK. He is a keen sportsman and nature conservationist.
One of the Mobile Marketing Italian pioneers, he has created a unique business model in this sector. His leadership skills and his innovative vision are leading The Digital Box towards success, on the Italian and foreign markets: The Digital Box is already present in more than 20 countries all over the world.
Born in Genoa in 1969 and native of Armenia, Paolo is an actor, a TV anchor, voice actor and musician, graduated at Genoa's Drama School “Teatro Stabile”. Since then, he has been very eclectic and versatile: he has been author and starred in numerous theatre plays and different successful movies, and he has been anchor, paired with Luca Bizzarri, in several TV programs. Passionate about music, cinema, art and sport, in his spare time he loves playing guitar and riding his bicycle.
Paola Cavallero is Microsoft Italia's Marketing & Operations Director and is part of the Microsoft Italia Leadership Team led by Silvia Candiani, with the responsibility to strengthen the Italian branch business development and marketing strategies with a focus on the world of devices and services and new cloud technologies for businesses and consumers. In line with the Mobile First, Cloud First strategy of Microsoft, Paola Cavallero is leading a team of professionals with the goal of accelerating the adoption of new cloud and device solutions by companies, public administrations, families and citizens, thus contributing to the digital growth of our country. Paola Cavallero has a twenty-year experience in Marketing, Category Management and Account Management within multinational corporations. Before being appointed M&O Lead, Paola Cavallero was General Manager of Mobile Devices Sales. She joined Nokia in 2007 and during her career she has held roles of growing responsibility within the organization, such as Sales Director, Marketing Director and Global Account Manager in charge of Telecom Italia customer. Previously Paola has held several positions in Coca-Cola, HBC and Gillette Group. Graduated in Business Administration at Bocconi University in Milan, Paola Cavallero is married and has a daughter. She likes travelling, playing sports and playing the piano.
Natale M. Ferrara
Bitcoiners of the first hour, he founded several startups including Eidoo and Cryptolab. He is a Trader, an entrepreneur and an investor in the crypto, blockchain and fintech industry
Matteo Arpe is the founder, Chairman and CEO of Sator, which controls Sator Capital Limited, asset manager of the same named Private Equity Fund and CER - Centro Europa Ricerche. Among main investments of the Fund there are the listed companies Banca Profilo (private banking and capital markets), Aedes SIIQ (real estate) and ePrice (e-commerce). In addition, the Fund holds stakes in Extrabanca (retail banking), L'Autre Chose (accessible luxury), News 3.0 (media and publisher of Letter 43) and 99 Technology (biotech). He is the creator and founder of Tinaba, the first Italian fintech which has developed a digital ecosystem that enables the managing, transferring and sharing of money, offers multichannel shopping experiences, opens to innovative financial services and experiences of social charity and crowdfunding, beyond the traditional circuits of payment. Prior to Sator, Matteo Arpe gained a twenty-year experience that led him to the top of the Italian banking and financial system. He graduated in Business Economics at Bocconi University in Milan, he began his professional career at Mediobanca, with growing positions until he was appointed Central Manager, at the age of only 33. In 2001, he joined the banking group Banca di Roma, with the role of Chief Executive Officer of Mediocredito Centrale. After one year he was initially appointed General Manager and later named Chief Executive Officer of the parent company, Capitalia, the third largest bank of the country. He was one of the first members of Young Global Leaders promoted by the World Economic Forum and Professor of Economics at the University of Rome, LUISS Guido Carli.
Massimo Russo is the Managing Director of the DigitaI Division of GEDI Gruppo Editoriale. Until July 2016 he was Co-Editor in chief of the Italian national daily La Stampa. Before he served as Editor in chief of Wired Italia, the magazine of innovation, published by Condé Nast. Previously he worked as digital content Director and online jourmalist at Gruppo Editoriale L'Espresso for 12 years, and as Editor in Chief of the Visual Desk, the internal agency producing all the digital video/animation/design offer of L'Espresso and Repubblica.it for 4 years. Before he served as a reporter and a senior editor in L'Espresso daily newspapers for 10 years. He co-authored "Eretici Digitali", on journalism in the digital age and “Attacco ai pirati”, on Hacking team case. He is a contributor of Treccani - Istituto dell’Enciclopedia Italiana - on Design in the Internet and 3D printers age (Libro dell’anno 2015). He has been a member of the Italian Parliamentary Commission in charge of drafting and implementing an Internet Bill of rights (2014-2018). He has been lecturing regularly at Urbino University on Online Journalism from 2002 to 2014, and occasionally lectures in other Universities in Milan, Bologna, and Rome. He has been a visiting scholar at Columbia University (NYC - USA). He holds a degree in Economics (Ca’ Foscari, Venezia), and a master in Journalism and Mass Communication (Luiss, Roma).
is an author, film and documentary writer and director, editorial strategist and creator. As scriptwriter and director, he produced several award-winning documentaries and feature films, including Bianciardi (2007), produced by the Oscar Winning company Indigo Film, and selected for the Venice film Festival in 2007; Hai paura del buio (2010), Indigo Film, Venice Film Festival; Parafernalia (2008), Locarno Film Festival; Politica zero, Turin Film festival; and Romeo e Giulietta, opening event at Locarno Film Festival 2015. He has been a host, a writer and a director on several MTV programs and in 2004 he co-founded publishing house Isbn Edizioni, where he was editorial director for ten years. He’s a contributor to many newspapers and magazines and he’s been editor-in-chief at Rolling Stone Italia. Since 2016 he’s editorial, creative and strategic advisor to CEO at Rai (National Public Broadcasting). He has a nine year old son and lives in Milan.
Mark leads the RYOT Studio team, a division of the Oscar-nominated and Emmy-winning RYOT business within Oath, out of London. His team produce and distribute best-in-class branded content in the UK, across Europe and around the world. RYOT Studio is focused on creating original, immersive content experiences that push the envelope through innovative formats. With roots in filmmaking, documentaries, and live action, RYOT Studio puts the consumer at the centre of the story to connect audiences with issues that matter to them. Leveraging their seat at the intersection of technology, filmmaking, and publishing, RYOT is extending their reach to help brands bring their stories to life through branded video content, 360, VR, and AR. Mark has had extensive experience in development and launching content monetization platforms in both the mobile & digital video space in North America, before moving to AOL where he led the strategy, production and monetisaton of digital video as Director of Video for Europe.
Luciano Floridi is Professor of Philosophy and Ethics of Information at the University of Oxford, where he directs the Digital Ethics Lab of the Oxford Internet Institute, and is Professorial Fellow of Exeter College. He is also Turing Fellow and Chair of the Data Ethics Group of the Alan Turing Institute. His areas of expertise include digital ethics, the philosophy of information, and the philosophy of technology. Among his recent books, all published by Oxford University Press (OUP): The Fourth Revolution - How the infosphere is reshaping human reality (2014), winner of the J. Ong Award; The Ethics of Information (2013); The Philosophy of Information (2011). His most recent book, The Logic of Information, will be published by OUP in 2019.
Since age 15, the main goal of Jürgen Schmidhuber has been to build a self-improving Artificial Intelligence (AI) smarter than himself, then retire. He is often called the father of modern AI. His lab's deep learning neural networks such as LSTM have revolutionized machine learning, are now on 3 billion smartphones, and used billions of times per day, for Facebook's automatic translation (2017), Google's speech recognition (since 2015), Apple's Siri & QuickType, Amazon's Alexa, etc. He is recipient of numerous awards, and president of the company NNAISENSE, which aims at building the first practical general purpose AI.
Jim Harris is a one of North America’s foremost thinkers on disruptive innovation speaking internationally at more than 50 conferences a year. Association magazine ranked him as one of the North America’s top ten speakers. Jim also leads strategic planning sessions with executive teams. His clients include Barclays Bank, Canon, Columbia Tristar Pictures, IBM, Munich Re, SAP, the Top 200 CIOs of India, the UK Cabinet Office, Walmart, Zurich Insurance. Jim’s last book, Blindsided!, is published in 80 countries worldwide and is a #1 international bestseller. Soundview Executive Summaries, selected Blindsided! as one of the best business books of the year sending a summary to 80,000 executives globally. The Miami Herald calls Blindsided! “Brilliant stuff!”
Tech Entrepreneur, Reporter, Writer, Commentator, Moderator, Lecturer. Jeff Kofman is CEO and Co-Founder of Trint. An Emmy-winning network television news and war correspondent with more than three decades of experience reporting from around the world, Jeff has covered many of the biggest stories of our time including the Iraq War, the Arab Spring, Hurricane Katrina, the Gulf Oil Spill and the Chile Mine Rescue. Jeff has lived the workflow problem that Trint solves – he estimates he has manually transcribed thousands of hours of interviews, speeches lectures and news conferences through his career. Jeff began his career in Canada where he spent more than a decade at the Canadian Broadcasting Corporation as a national news correspondent and anchor, radio host and documentary reporter. From 1997-2001 he was a correspondent in the New York Bureau of CBS News. In 2001 he joined ABC News as the network’s Miami-based correspondent for Florida, the Caribbean and Latin America. From 2003-2005 he was part of the senior team of correspondents rotating into Baghdad to cover the Iraq War. In 2010 he was promoted to ABC News London Correspondent, where he covered stories in Europe, the Middles East and Africa for four years. In 2011 during the ‘Arab Spring’ he won an Emmy for his coverage of the fall of Libyan dictator Muammar Gadhafi. Jeff left ABC News in Dec 2014 to begin building Trint. He continues to be a global affairs analyst for BBC News where is a regular guest on Dateline London. Jeff has also created and taught university programs in global journalism for American and Canadian students studying in London.
Ivana Bartoletti is the Head of Privacy and Data Protection at Gemserv. She is co-founder of the Women Leading in AI network, aimed to tackle bias in AI and promote more women in technology. Ivana has worked in Privacy and Data Protection for over a decade. Before Gemserv, she has been in senior roles at Sky, Barclays and the National Health Service. Ivana is a commentator on the BBC and the Guardian and an international public speaker. She works extensively on the privacy and ethical challenges surrounding AI, the Internet of things and is passionate about digital ethics. She has long collaborated with the current Mayor of London, Sadiq Khan, and is vice-Chair of the Fabian Society. Before moving the London, Ivana worked as an adviser to the Human Rights Minister, Barbara Pollastrini and lead on civil and human rights for a political party.
Hamish Nicklin is the Chief Revenue Officer of The Guardian News and Media Group. He is responsible for driving operational and strategic direction across the media, jobs and Labs businesses. Hamish will also have responsibility for building long-term, sustainable business relationships directly with clients and agencies across the globe. Hamish reports directly to David Pemsel, the CEO, and is a member of the Guardian, News & Media Executive Committee. Previously, Hamish was at AOL UK where he was the Managing Director where he oversaw business strategy and and operations across the company's content brands, programmatic and video platforms on both the demand and supply side of the market equation. In the UK this included AOL’s editorial brands The Huffington Post UK, TechCrunch and Engadget and the technology brands Adap.tv, AOP and Convertro. Before joining AOL, Hamish held the position of Director of Agency Sales at Google UK. He joined Google in 2006 as Industry Head of Financial Services, before taking on the roles of Head of Public Sector and Government, followed by Head of Creative Agency Partnerships. Prior to this, Hamish held various direct and digital marketing and business development roles at banks such as Lloyds TSB, Coutts & Co and Morgan Stanley. He lives in East Dulwich with his wine writer wife Helena, two wonderful daughters, Cora and Ivy, their small, well behaved Cocker Spaniel, Ludwig and a pointless cat.
Giulio started his career in client management at Mc Cann Erickson before moving to ACNielsen. In 1989 he joined CIA Medianetwork, where he held a range of senior management roles in Italy and was member of the European Board. In 1999 he was the founder CEO of Mindshare in Italy, in 2003 he became CEO of the EMEA region and entered the Global Board. Giulio joined Dentsu Aegis Network in 2010 as President and CEO of Italy and in 2013 he took the responsibility of Southern Europe. In February 2017 he became CEO of the EMEA region.
Gian Luca Petrelli
Gian Luca is the founder of BeMyEye, the innovative service that helps brands and retailers to monitor thousands of stores in Europe through a distributed workforce of 450,000 users of its app. Gian Luca graduated in economics and then worked as a business developer for Motorola and as an entrepreneur in FMCG before founding BeMyEye. BeMyEye, founded in Milan in 2011, is the European leader in “mobile crowdsourcing” and offers to its business clients the largest and most effective solution for collecting images and data from points of sale and from the street-level. The company leverages on a crowd of 450,000 “Eyes”, private citizens rewarded in cash for collecting through an app information such as, for example, the right execution of a promotion in supermarkets, the actual distribution of a product in any channel, the “share of windows” of brands displayed in pharmacies, the regular deployment of street billboards and much more. The method empowers brands to “see”, through online analytics and pictures galleries, what happens in thousands of locations thus allowing to measure, in few hours or days, the execution of activities on the field and to optimize their development. BeMyEye, backed by four of the main European Venture Capitals, collects data in 11 nations and operates through its offices in Milan, London, Paris and Madrid.
Gian Fulgoni co-founded comScore in 1999, taking the company to become the world leader in digital analytics and developing its implementation in five continents. Active in market research and advertising for the past 40 years, Gian has been involved in the start-up of successful companies like IRI or comScore itself. For this reason, he has been recognized as an industry leader in the United States (Entrepreneur of the Year 2008 by Ernst & Young®, Advertising Reserach Foundation award for his career in 2014) and in particular for his contribution to the digital industry. Gian is a regular lecturer in professional forums around the world and regularly appears on media such as ABC News, Bloomberg TV, CBS News, CNN, FOX Business News or NBC News. He is a regular contributor to CNBC's Squawk Box and a member of the Supervisory Board of the Journal of Advertising Research, for whom he writes a column entitled "Numbers, Please."
Gerry D’Angelo is the Global Media Director at Procter & Gamble, the world’s largest advertiser. His remit is to oversee P&G’s significant investment in media, manage relationships with key external partners and agencies and drive best practice across all its businesses and regions. He has held roles previously at Mondelez, Samsung, Sky, Starcom and Leo Burnett. Gerry is married, has two children and a dog and splits his time between Switzerland and the UK.
Ferruccio De Bortoli
Elisabetta Ripa, born in Turin in 1965. Graduated in Economics. Master degree at INSEAD, France. In 1990, she joined Telecom Italia, where she covered several top executive positions. In 2011 she became Head of the Mobile Services Division (TIM) and in 2013 she was appointed CEO of Telecom Sparkle. From 2015 to 2016 she served as CEO of Telecom Argentina S.A.
Constantine has been passionate about the media business since the start of his career in the early 90s. Early stints included Lambrakis Press (93-96), as Head of Electronic Publishing (which pre-web meant… audiotext!) and the Paris-based World Association of Newspapers (96-2000), as Director of Management Services to members. Over the last decade or so, he has been sitting on the Boards of leading Greek companies, advising them on Digital Strategy & Business Development as well as Corporate and Brand Communications. As association work can be quite addictive, Constantine continues to be active in trade bodies: a founder of IAB Greece in 2001 and co-founder of IAB Europe in 2002, he currently serves as IAB Europe’s Chairman of the Board of Directors since May 2013. He is also an adviser to OPA Europe, working with a select group of premium content providers on the association’s “best practices in digital publishing” program.
Claire Enders is the Founder of Enders Analysis. She is one of the most experienced analysts and forecasters in UK and European media and telecoms, with more than 30 years in strategy development and market research in these sectors. Claire is particularly valued for her independent views and insights regarding cyclical and structural impacts on companies in the media, telecoms, technology and retail sectors. Claire is a graduate of Yale and of the London Business School.
Carlo is the Head of Data Science and Analytics at Pirelli. He holds a PhD in Informatics and Multimedia and a master in Telecommunication Engineering from University of Florence. Prior to Pirelli Carlo lead the Product Excellence Data Science team at Tesla Motors in Palo Alto, and prior to that he was Assistant Professor and research lead at Oregon Health and Science University, research projects on genomic data and undiagnosed diseases. At Pirelli Carlo and his team are at the forefront of Digital Transformation by driving the implementation of infrastructure, tools and algorithms that enable the deployment of analytics and machine learning solutions supporting diverse and ever growing business needs, while creating a strong data driven culture across the company.
Antonio Campo Dall’Orto
Antonio Campo Dall’Orto has been working in the media sector for the last 25 years and is now supporting and counselling companies in the media sector, mainly focusing attention on digital transformation He was, from 2015 to 2017, Ceo of Rai, Italian Public Service Broadcaster, with the objective of transforming the Italian PBS into a contemporary Media Company, combining the public service mission with a leading role into the media market dynamics and practices. This strategy brought a discontinuity in the history of the Italian Public Broadcaster, aimed to generate value to the entire italian society through a vision driven approach. The scope was to combine a strong evolutionary step (expecially focused into advanced and contemporary languages and technology) with the core values of a Public Media Company: universality, pluralism, higly distinctive content. The most relevant results achieved during his direction were:
- the launch of RAIPLAY, an online platform (website + smartphone app) that represented a turning point in the way in which Italians relate to content, available anywhere, anytime through a state-of-the-art interface; in only six months it became the most used service for content consumption in Italy;
- a strong impulse to TV series international coproduction, that brought major investments in deals with global players, allowing Italy and its Public Media Company to take a step forward in this crucial premium market;
- the launch of a new creative identity (brand, corporate and channels) that could assure a contemporary and homogeneous approach to all Rai editorial and commercial activities;
- succesfull results in terms of audience and share, especially in regards to younger viewers, achieved with high quality, distintictive content. The audience share grew, despite increasing fragmentation, for two springtime seasons in a row (2016 and 2017); exceptional results that Rai achieved only two other times in the last thirty years (in much less competitive scenarios);
- deep engagement in the launch of Rai Academy, biggest investment ever for helping the transformation of employees skills, consistently with the necessity of a more efficient and effective organization;
- advertising revenues grew for the first time in the last six years, leveraging the new, more public service driven, editorial positioning;
- achieved very successful financial results through a combination of revenues increase and cost efficiencies that allowed reinforcing the balace sheet and reducing the company debt.
Andrea Paliani is Managing Partner of EY Advisory Services for the Mediterranean Region (Italy, Portugal and Spain) and responsible for the coordination of nearly 2,000 consultants and 50 partners across all three countries. He’s also member of the EY Global Diversity&Inclusion Steering Committee. He has also served as Global Energy Leader for Advisory Services and the Western Europe Advisory Leader for the Telecommuncations, Media and Technology sector. Andrea began his career as a chartered accountant and auditor with a specialization in extraordinary operations, after which he joined the EY (formerly Ernst & Young) audit practice, where up until 2000 he gained experience in auditing in the construction, transportation and industry sectors. He has been a contract professor at the University of Malta and subject expert for the Chair of the Revenue and Management Control Systems at the University of Rome Tor Vergata. As head of EY Advisory, Andrea coordinates the strategic consulting services that provide business transformation support to industrial companies and public administration organizations through the implementation of digital technologies and the innovation of products and operating model processes. Open Innovation, Industry 4.0, Customer Relationship Digital Marketing Strategies, Digital Marketing and Advertising, Supply Chain, Digital Transformation and Strategic Big Data represent the most innovative frontiers of EY’s consulting strategy.
Andrea Benedetti is the Technical Evangelism Director of Microsoft Italia. Before that he was in charge of the Business Intelligence team, within the Microsoft Western Europe Professional Services Division. SQL Server MVP from 2004 to 2012, he contributed to the birth of the related Italian community. Mountain climber and ultrarunner in his spare time, he joined as a speaker several workshops, conferences, seminars and road shows.
Alexander joined the SCL Group as a Director in 2003, and established Cambridge Analytica, a US-based data analytics and behavioral communications firm, in 2013. Cambridge Analytica has quickly grown into one of the world’s leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing campaigns globally. Alexander was recently included on WIRED Magazine’s Next List, as one of the world’s top 25 geniuses creating the future of business. Alexander began his career as a financial analyst with Baring Securities in Mexico, and thereafter with Robert Fraser Corporate Finance where he worked as principal and in an advisory capacity on UK M&A and transaction work. Alexander Nix was educated at Eton College and Manchester University.
Alessandro co-founded Musement with 3 other friends in 2013 to help people discover and book excursions, tickets for attractions and local experiences wherever they are. The service offers more than 25,000 activities in 1,000 cities in 60 countries, employs more than 100 people of 18 different nationalities in the offices of Milan, Barcelona, Amsterdam and NYC and is the third company of which Alessandro has managed the start-up. He had previously founded ON CUBED, a consulting firm specialising in helping PayTV operators from various countries (SKY, UPC, Starhub, SiOL,...) and consumer electronics companies (LG, Philips, Panasonic,...) to launch content/media apps on various platforms. Earlier and until 2008, Alessandro had been general manager of the TV and digital media division of Fastweb, a company which he had joined during the start-up phase. His career began in strategic consulting with Bain & Co., after graduating in Business Administration with a joint degree from Bocconi University of Milan and Copenhagen Business School.
Alessandro Lacovara he held the position of Business Unit Digital Director in Wind, after a past in Vodafone where he worked for several years with relevant positions, and more recently in the YOOX Group as Global Marketing Director. At the beginning of his career, Alessandro worked as Marketing Manager in the startup process of Opodo Italia and he was Web Marketing&Sales Manager in Tele2. In September 2017 he was appointed Managing Director of PHD Italy.
Alberto Dal Sasso
Alberto Chalon is an Italian entrepreneur. With his brother Vittorio, he founded a Group leader of the European Distribution of the fashion sector, thanks to a team of more than 100 people in Italy and France and a network of luxury fashion boutiques, offline and online. At the same time, he launched some digital startups and invested in Qwant since its establishment in 2012, and a year later he joined the Board and since 2015 he assumed the role of Chief Executive Officer.