Workshop Agenda

To participate at Workshops you have to be registered at the event .The agenda will be daily updated

Sale

Workshop

15:00 - 15:30

AQUEST - Barovier&Toso. From Murano 1295 to Shangai 2018: a digital evolution story

15:45 - 16:15

YOUNG DIGITALS - The future is a locked door, and doubt is the key

16:30 - 17:00

CAFFEINA - How to Impact Millions: Zymil, Santàl, Estathé and Nivea.

17:15 - 17:45

JOHANNES - Consumer Engagement: how to viralize the POS experience. Giorgio Armani Beauty case study

15:00 - 15:30

CONTACTLAB - New models of Artificial Intelligence to enrich your users’ profile. The revolution of Customer Engagement

15:45 - 16:15

MINDSHARE - The Digital Transformation Top 10

16:30 - 17:00

THE DIGITAL BOX - Virtual Marketing Assistant and Digital Human Interface Artificial Intelligence and conversational experience for Marketers

17:15 - 17:45

ORACLE - Modern Marketing through AI

15:00 - 15:30

TRADELAB - Moment Marketing Optimization: capitalizing on moments that matter

15:45 - 16:15

ADFORM - Adform & TIM: How to communicate more efficiently with clients through an advanced use of cookies

16:30 - 17:00

EXPERIAN - People based marketing – Identity Management meets Data Management

17:15 - 17:45

APPNEXUS - Campaigns 100% Viewable? Appnexus and Turbo Case Study

15:00 - 15:30

AWIN - Why affiliate marketing can save the internet

15:45 - 16:15

CERVED - Evolution of the funnel concept: marketing drives growth. A new data-driven framework

16:30 - 17:00

ITALIAONLINE - The media consolidation for Italiaonline

17:15 - 17:45

ACROSS / MYVISTO - Performance or awareness: must we really choose?

15:00 - 15:30

OATH - Content marketing vs content publishing: drive audience action

15:45 - 16:15

WAVEMAKER - From “Data Driven” to “A.I. Empowered” Creativity

16:30 - 17:00

GIALLO ZAFFERANO - Giallo Zafferano: credibility and reliability as a winning business model for your brand

17:15 - 17:45

RIBRAIN - Big companies and small digital agencies: so much to do

15:00 - 15:30

TEADS - The Global Media Platform - The Human Side of Programmatic.

15:45 - 16:15

NEXT14 - Next 14: marketing technologies dal volto umano

17:15 - 17:45

OUTBRAIN - Native video advertising: new formats and best practices to regain the attention and engagement of your target

15:00 - 15:30

ADKAORA - Proximity marketing? It's all about micro-moments!

15:45 - 16:15

BEINTOO - Location intelligence: business development goes through mobile data. Beintoo & Iper case history

16:30 - 17:00

BLIS - The Tinder Syndrome: from online profiling to offline conversion

15:00 - 15:30

LOVEMARK - International Employer Branding: analysis paths and web activities for a successful international recruitment. The Marchesini Group case

15:45 - 16:15

MEDIACOM - “Have vs Live”: Luxury, digital, experiences

16:30 - 17:00

LIGATUS - L’evoluzione nativa del content marketing: come vincere il cambiamento

17:15 - 17:45

FANDOM - A Revolution in Entertainment: how FANDOM helps advertisers to reach the unreachable Millenial target group

Sale

Workshop

15:00 - 15:30

E3 - Influencers don’t exist. Here the opportunity to a new approach to the influencer marketing

15:45 - 16:15

H2H - Eco-logica for Coop Italia

15:00 - 15:30

INTEGRAL AD SCIENCE - IAS - Time-in-view: beyond impression based marketing

15.45 - 16.15

FILOBLU - Digital transformation: the importance of a data-driven approach

15:00 - 15:30

PUBMATIC - Quality – the New Transparency

15:45 - 16:15

WEBRANKING - The added value of data for user centric planning

15:00 - 15:30

PRO WEB CONSULTING - Conversion Rate Optimization: how much do you know your users? Tips and techniques to improve conversion rates with a scientific approach

15.45 - 16.15

GROUPM - WHAT CLIENTS WANT: GroupM Consulting e Costa Crociere si confrontano sugli strumenti indispensabili per ottimizzare le performance

15:00 - 15:30

GRAZIA FACTORY - Grazia Factory, the value of influencers in your communication strategy

15:45 - 16:15

MOSAICO / AKAMAI - More freedom and control. The publisher as protagonist

15:00 - 15:30

ID5 - The impact of cookie matching on publisher websites

15:45 - 16:15

STUDIO LEGALE DGRS - GDPR: after six months, where are we?

15:00 - 15:30

OGURY - Linking Mobile Strategy to Execution: Reliable Insights That Can Be Automatically Activated, at Scale

15:45 - 16:15

THE DIGITAL BOX - Customer Engagement in Social Media, Mobile and Artificial Intelligence: tools, strategies and case histories

16:30 - 17:00

APPQUALITY - User Experience Optimization: engage your end-users with crowdtesting solutions and increase Mobile Apps conversion rate. The success story of Trustly, the fastest growing Online Payment company in Europe

15:00 - 15:30

SOLDOUT - It's not enough to be present on Amazon. It's fundamental to escalate in the ranking positions to be seen and sell!

15:45 - 16:15

WEBPERFORMANCE / PATRINI&PARTNERS - Synergies between Online and Offline for Drive to Store

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