IAB Forum: Shaping the Revolution

Il programma è soggetto ad aggiornamenti continui

Sala

Agenda – Plenary

Direttore Creativo Massimo Coppola, conduce Mia Ceran

8:30

Welcome coffee sponsored by Lavazza

9:30

Opening remarks

9:40

Shaping the Revolution

10:10

Advertising trends in Italy

10:35

Agenda 2020: the next 12 months

10:45

Endorsement by

10:50

Accelerating change: challenges and opportunities for brands, agencies and publishers

11:20

How digital is shaping NBA global engagement strategy

11:45

Shaping the Future of Content

12:05

12:10

Shaping the market revolution

12:45

Shaping the game (no streaming)

13:05

Closing remarks

Sala

Agenda – Plenary

Direttore Creativo Massimo Coppola, conduce Mia Ceran

8:30

Welcome coffee sponsored by Lavazza

9:30

Opening remarks

9:40

Shaping the Revolution

10:05

10:15

Creating meaningful Human Experiences in the Digital Age

10:40

The Real Social

11:05

Chat - Good AI: what can AI do to help us improve the world and society?

11:30

Stand up

11:45

CHAT - How to engage generationZ

12:05

CHAT - No Longer/not yet

12:30

The talent revolution

13:00

Shaping the Revolution

13:15

Closing remarks

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