IAB Forum: Shaping the Revolution

Il programma è soggetto ad aggiornamenti continui

Sala

Agenda – Plenary

Direttore Creativo Massimo Coppola, conduce Mia Ceran

8:30

Welcome coffee sponsored by Lavazza

9:30

Opening remarks

9:40

Shaping the Revolution

10:10

Advertising trends in Italy

10:35

Agenda 2020: the next 12 months

10:45

Endorsement by

10:50

Accelerating change: challenges and opportunities for brands, agencies and publishers

11:20

I love this e-game: how digital is shaping NBA global engagement strategy

11:45

Shaping the Future of Content

12:05

Shaping the market revolution

12:35

Shaping the game (no streaming)

13:10

Closing remarks

Sala

Agenda – Plenary

Direttore Creativo Massimo Coppola, conduce Mia Ceran

8:30

Welcome coffee sponsored by Lavazza

9:30

Opening remarks

9:40

Shaping the Revolution

10:05

10:15

Creating meaningful Human Experiences in the Digital Age

10:35

The Real Social

11:00

Chat - Good AI: what can AI do to help us improve the world and society?

11:25

Stand up

11:40

CHAT - How to engage generationZ

12:00

CHAT - No Longer/not yet

12:25

The talent revolution

12:55

Shaping the Revolution

13:10

Closing remarks

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