Interact 2018: DISRUPT.ADAPT.REINVENT.

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Agenda e Atti del Convegno

11.00

Welcome & Introduction

11.05

Keynote - Industry overview

11.30

Keynote – Digital Ad Market growth highlights and Industry trends

12.00

Keynote - The Italian Way

12.25

Panel – The Publishers fight back, Publisher 2.0

13.50

Panel – Programmatic Video: unlocking the power of automation

14.25

Keynote – Control the cumulative exposure time per user to maximise the memorization of your message

14.45

Live stream Q&A – The EU, digital advertising and data

15.10

Fireside Chat - Digital Advertising under the upcoming ePrivacy Regulation

15.20

Feedback on the view from Brussels: IAB Europe leadership and questions from the floor

15.35

Panel – The Transparency & Consent Framework: putting publishers and users in control

16.10

Panel - From Complexity to Quality

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16.30

Keynote – Measuring what matters

16.50

Wrap Up

13.50

TV vs. DIGITAL – Everything you always wanted to know but didn’t think you could ask. Now, we have made it possible.

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15.10

Digital Centre of Excellence, Centralizing digital media buying for Dentsu Aegis global clients

16.10

Training – GDPR for digital publishers, digital agencies and advertisers

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Agenda e Atti del Convegno

9.00

Recap

9.05

Keynote - Quo vadis Italy? The concentration of online time spent and the rise of entertainment players are reshaping the Italian media landscape. Cross media measurement will drive future growth.

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9.35

Keynote – Direct to Consumer. An evolution in how consumer brands create and extract value

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9.55

Keynote – What Builds Brand Love

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10.20

Panel – Rewiring the digital supply chain: the transparency you’re looking for?

10.50

Coffee Break

11.15

Streaming and The Next Frontier: Why Brands Should Listen Up

11.55

Panel – Brand Safety inflection point?

13.15

Keynote - Artificial Intelligence: myth vs. reality in the advertising world

13.40

Keynote – Creativity & Interactivity: the perfect match to win user's attention

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14.35

Panel – The way ahead. What do advertisers want to see next in our industry?

14.00

Keynote - Advertising that works for everyone

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15.10

Keynote – What Happens When Digital Giants Ditch Online Advertising?

15.45

Keynote – Embracing an ever-changing future for digital advertising

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16.20

Wrap Up

10.20

Panel - Data in a Post GDPR world

11.15

Keynote – DOOH growth and barriers Overview of the DOOH developments in the Dutch market

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11.55

Panel – New dawn in digital advertising: partnerships, alliances and competition

13.15

Panel – Optimising the human: re-engineering roles for the new digital ecosystem

9.05

Training – IAB Europe’s GDPR Transparency & Consent Framework

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11.15

Interactive Video Engagement

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