INTERACT 2018: annunciati i vincitori di MIXX Awards Europe e IAB Europe Research Awards

24/05/2018

Milano 24 maggio 2018 – La prima giornata di Interact, l’evento europeo per eccellenza sul digital marketing, si è conclusa ieri sera tardi all’insegna della premiazione dei vincitori di MIXX Awards Europe e di IAB Europe Research Awards. Un riconoscimento e un plauso – da una giuria d’eccezione – alle migliori campagne digitali dell’ultimo anno in Europa, ma anche a quelle che hanno contribuito allo sviluppo dell’industria della pubblicità digitale.

People Initiative, MediaCom, LDV United, Initiative Russia, RAFINERI, Havas Media, DBi, Ecselis, Golin e MullenLowe Romania, AKBANK e Ekstra Bladet sono i vincitori delle diverse categorie previste per i MIXX Awards Europe.

On Device Research, Inskin Media, OMD EMEA, OMD Spain, Oath, comScore, BBC Global News Limited e Médiamétrie sono invece i vincitori di IAB Europe Research Awards.

Di seguito i dettagli per premio e singola categoria.

I vincitori di Mixx Awards Europe

GRAND PRIX

People Initiative
From Inside the Plot

Categoria: Display Advertising

 

 

 

Gold: RAFINERI

Sahibinden: Warm Home For All

Silver: Hype
Pegasus Airlines

Do You Still See The Same Ads

Categoria: Mobile Display Advertising Gold: Havas Media, DBi, Ecselis

Tour de Tech

Silver: AKBANK

Smart Audience Targeting on Facebook

 

Categoria: Video Advertising

 

 

 

Gold:  People Initiative

From Inside the Plot

Bronze: Mindshare Turkey

Rexona Aurora

Categoria: Social Media

 

Gold:  Golin and MullenLowe Romania

ELECTRIC CASTLE

Silver: LDV United
Dare to Play – Special Olympics Belgium

Bronze: Golin and MullenLowe Romania

VANILLA SKYPE

Categoria: Search Advertising

 

 

Gold:  AKBANK

The Future of Search Ads

 Silver: Hype

Turkcell – What was not up and running?

Bronze: MediaCom Worldwide and Bose

Bose 360 Degree E-commerce Search Strategy

 

Categoria: Native Advertising

 

Gold: Ekstra Bladet

Denmarks Best Idea

Categoria: Branded Content Gold: People Initiative

From Inside the Plot

Silver: MediaCom

Akbank Jazz Version Of The City

Bronze: Havas Media UK

#BEHEARD – AJ Fight of the century

Categoria: Responsive Display Advertising  Gold:  People Initiative

From Inside the Plot

Silver: MediaCom

Audi Dealer Campaign

Categoria: Virtual and Augmented Reality

 

 

Gold: MediaCom

Sea Hero Quest VR

 Silver: milklab Media

SmARt Engine

Bronze:  SAMSUNG POLAND, VML, MELT, PAPAYA FILMS

The Missed Spaceflight

Categoria: Campaign Effectiveness Gold: LDV United
Dare To Play – Special Olympics BelgiumSilver: J.Walter ThompsonHer Street ViewBronze: Golin and MullenLowe RomaniaVANILLA SKYPE
Categoria: Programmatic Advertising

 

 

Gold: Initiative Russia

Dry Shampoo

Silver: Mindshare Turkey
MAC Cosmetics, Footfall Increase with Programmatic OOH

Categoria: Integrated Advertising Gold: People Initiative

From Inside the Plot

Silver: LDV United
Dare to Play – Special Olympics Belgium

Categoria: Effective Use of Data

 

 

Gold: MediaCom

Akbank Jazz Version Of The City

Silver: Spotify

Spotify – “The Hunger Spotter”

 

I vincitori di IAB Europe Research Awards

 

 

Category: Brand Advertising Effectiveness

Winner: On Device Research, Google, OMD, Essence, MediaLab

From On-device to Out-of-home

Highly Commended: Inskin Media, Research Now, Moat

Through the Eye and Into the Brain

Category: Consumer Attitudes and Behaviour Winner: OMD EMEA

Retail Revolution

Highly Commended: Oath and Kantar Consulting

Brand Love Index

 

Category: Consumer Devices

 

Winner: OMD Spain, Omnicom Media Group, Annalect

CROSSroads™

Category: Digital Advertising Formats Winner: Oath, Pilot, Virao

User Insights From Another Reality

 

 

Category: Advertising Solutions

 

Winner: comScore

Free Viewability

Category: Research and Data Innovation

 

Winner: BBC Global News Limited

SOE Toolkit

Category: Audience Measurement

 

 

Winner: Médiamétrie

Total Internet Audience in France

 

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